Why Advertise With Us?

Here are the top 10 reasons why spending your advertising dollars with PARENTGUIDE may be the best marketing decision you’ll make!

1. Target Distribution. Unlike other free publications in town, PARENTGUIDE is distributed in places our target audience is most likely to be. With more than 700 distribution locations, you’ll find us in childcare centers, private and public schools, health care facilities, libraries, YMCA’s, popular shopping outlets and more.  Our online version of the magazine now reaches our online subscribers and all other parents with access to the Internet, with links going directly to the advertisers.

2. Specific Audience. Parents are one of the top consumer groups who continuously need to make purchases, even during economic downturns.  PARENTGUIDE reaches more than 400,000 families per year with our print publications and potentially twice that number with our online editions.  Our readers are loyal.  They love the magazine and hold onto them for a long time, an added benefit to advertisers.  They are looking for quality products and services that help them with their parenting and they appreciate discounts and special offers.  They are also 40% more likely to turn to the website, so PARENTGUIDE.COM is an excellent choice for reaching this audience.

3.  A Relationship Experience. PARENTGUIDE’s relationship with its readers goes well beyond that of magazine and reader.  Because we genuinely care about families and want the best for them, PARENTGUIDE gets involved in the community and touches our audience in person.  We create and offer monthly events, sponsor family-focused events, offer exclusive prize give-aways and much more.  Advertisers have the opportunity to be a part of these events and contests to enhance their community visibility with families.

4. Annual Guides. PARENTGUIDE publishes magazines that have a shelf life for at least a year, giving your ads more notice for a longer period of time than they would in daily or weekly publications. That means excellent long-term exposure for your ad!

5. Impeccable Monthly Online Calendar and Events Listings. Our online calendar and events listings have been long-time favorites among our readers.  These offerings have been improved and now give readers easier access to great ideas for family outings, events and more, in an easy-to-read and find format.  PARENTGUIDE often has exclusive ticket giveaways to further attract attention and involve parents.

6. Top-Quality Editorial and Attractive Appearance. PARENTGUIDE writers represent some of the best both locally and nationally.  With our experienced and award-winning professionals, you’ll get an honest, impartial look at both local and national topics of interest.  Our format is easy to read, fun to read and feels substantial to readers.  Because of our commitment to the environment, we use only certified recycled paper.  We combine all this with our outstanding design to produce a professional looking publication while preserving precious resources for the future. 

7. Excellent Demographics. PARENTGUIDE readers are well-educated, affluent, consumer-oriented parents who put the needs of their children and family first.  Our typical reader is a working mom between 26 and 44 who makes most of the purchasing decisions, has a household income 65% higher than average and is likely to use the internet.

8. Outstanding Web Site and E-newsletters. PARENTGUIDE.COM is an excellent resource for up-to-date parenting information and local happenings.  The popular calendar and events sections keep parents informed of family friendly events.  The site also includes high quality articles, contests, discounts and specials, columns, reviews, expert Q & A and our Editor’s Blog.  Advertising packages are available for the website only or in combination with the print publications.  

9. Excellent Customer Service. PARENTGUIDE treats its advertisers as partners and can specially adapt packages to suit individual needs.  In addition, marketing and advertising professionals can help you create plans to meet your goals and save on outside agency costs.  Our experts can assist with copywriting, graphic design, video production, event planning, co-sponsorship opportunities and other marketing projects. 

10. We are the Only Member of Parenting Publications of America. This prestigious organization sets and regulates high standards for its members and provides access to national writers and promotions.  PARENTGUIDE can provide an entry to all 120 members nationwide for advertisers interested in national exposure.  PARENTGUIDE is the only magazine in the Tampa Bay area that is a member of PPA.  Read more at www.parentingpublications.org.

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